Mastering the Art of the Shark Tank Pitch: Lessons from a Memorable Pitch Success | EyeWris - Reading Glasses On Your Wrist / 精通商業提案的藝術：一個令人難忘的《創智贏家》成功案例
- David Kuo
- Jan 1, 2024
- 4 min read
Updated: May 8, 2024
The art of pitching is crucial in business, especially when seeking investments. A recent episode of Shark Tank showcased a pitch that perfectly exemplified the key elements of a successful proposal.
在商業領域，提案的藝術至關重要，尤其是在尋求投資時。最近一期的《鯊魚坦克》展示了一個完美體現成功提案關鍵元素的案例。
Identifying the Problem: A Universal Challenge Pitch / 識別問題：一個普遍的挑戰提案
The entrepreneurs clearly articulated a common problem: the inconvenience of not having reading glasses when needed. This relatable issue, affecting daily tasks like reading medicine labels or shopping, highlighted a vast market need. The problem seems common, but a common problem means the potential addressable market is huge and not limited to culture and countries.
Moreover, in the pitch, it is clearly illustrate the question of why current solution can not be solve before the judges asked for it.
創業者清晰地表述了一個常見問題：需要時找不到閱讀眼鏡的不便。這個大家都能感同身受的問題，影響到閱讀藥品標籤或購物等日常任務，凸顯了一個廣大的市場需求。雖然乍看是一個很平凡的問題，但這個問題背後代表的潛在市場規模，並不因為國家或文化而受限制。
同時在評審投資者發問前，提案的內容就先回答常常會被問到的"為何現有的解決方案，無法解決"的提問。
The Unique Solution: Innovation and Design / 獨特的解決方案：
創新與設計Their product, a beautifully designed and functional reading glass, demonstrated strong technical and UX design capabilities. It was not just a solution but an innovation that set the foundation for future product design.
他們的產品是一款設計美觀且功能性強的閱讀眼鏡，展現了強大的技術和用戶體驗設計能力。這不僅是一個解決方案，更是為未來產品設計奠定了基礎。
The Emotional Connection: A Story That Resonates with Shark Tank Investor / 情感連結：共鳴的故事
The pitch included a touching narrative about the father-son duo, revealing vulnerability and humility. This emotional appeal, rarely seen on the show, added a unique and compelling dimension to their proposal.
這次提案包含了一個關於父子二人的感人故事，展現了脆弱和謙卑。這種情感吸引力在節目中罕見，為他們的提議增添了獨特而引人入勝的層次。
Seeking More Than Money: A Strategic Partnership with Shark Tank / 尋求的不僅是金錢：戰略夥伴關係
The entrepreneurs sought a mentor, not just funding, highlighting the importance of guidance and experience. This strategic approach to partnership resonated with the Sharks, demonstrating a mature understanding of business growth.
創業者尋求的是導師，而不僅僅是資金，這凸顯了指導和經驗的重要性。這種對夥伴關係的策略性方法與評審們產生了共鳴，展示了對商業成長的成熟理解。
Conclusion: A Template for Success / 結論：成功的範本
This Shark Tank pitch provides a blueprint for what makes an investment proposal compelling. It's a blend of clarity, innovation, emotional intelligence, and strategic foresight. This Shark Tank pitch is an excellent example of blending a personal story with a clear understanding of market needs and an innovative solution, creating a compelling case for investment.
這個《創智贏家》的提案提供了一個令投資提案引人入勝的藍圖。它是清晰、創新、情商和戰略遠見的結合。這個提案是將個人故事與對市場需求的清晰理解以及創新解決方案結合起來的絕佳示例，為投資創造了一個引人入勝的案例
Problem Definition: The pitch effectively identified a common issue: the inconvenience of not having reading glasses readily available, a problem many face daily. 問題定義：提案有效地識別了一個常見問題：需要時找不到閱讀眼鏡的不便，這是許多人每天都會面臨的問題。
Current Solution's Limitations: It highlighted the impracticality of current solutions, such as the ease of misplacing multiple pairs of glasses. 目前解決方案的限制：它強調了目前解決方案的不切實際，例如容易丟失多副眼鏡。
Product Design: The product's patented technology and its Red Dot Design Award underline its innovative and appealing design. 產品設計：該產品的專利技術和它的紅點設計獎強調了其創新性和吸引力的設計。
Team Dynamics: The dynamic between the father and son co-founders adds a unique and relatable aspect to the business. 團隊動力：父子共同創辦人之間的動力為業務增添了獨特且引人共鳴的方面。
Reason for Investment: The pitch sought more than just funding; it aimed for guidance for the son, with the father acknowledging his limited time. 尋求投資的原因：這次提案尋求的不僅僅是資金；它旨在為兒子尋求指導，父親承認自己的時間有限。
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