Whether you’ve just stepped into your first leadership role or are striving to become a more impactful leader to achieve a truly extraordinary desired state, these steps will introduce fresh perspectives or renew your understanding of leadership. One of the biggest mistakes I made early on was not understanding the difference between being a manager and being a leader. I didn’t realize that true leadership goes beyond simply creating a happy working environment with snacks and salary raises. Leadership is about focusing on the deeper purpose that drives your team, empowering them to create lasting impact.
無論你是剛剛踏入領導崗位的新手，還是努力成為一位更具影響力的領袖，以實現真正卓越的理想狀態，這些步驟將為你帶來全新的視角，或重新定義你對領導力的理解。我曾經犯過的一個最大錯誤就是未能理解管理者與領袖之間的區別。我沒有意識到真正的領導不僅僅是通過提供零食和加薪來營造一個愉快的工作環境。領導力是關於專注於驅動團隊的更深層次的目標，並賦予他們創造持久影響力的能力。
I’ve meticulously crafted this framework not just for myself, but also for my family, teams, and clients to make a real difference in the world—moving beyond the mere pursuit of fame and money to creating lasting, meaningful impact.
我精心設計了這個框架，不僅為我自己，也為我的家人、團隊和客戶，目的是在這個世界上創造真正的影響力——超越僅僅追逐名聲和金錢，去創造持久且有意義的價值。
Framework / 架構
Step # 1: Find Your Why / 找到你的「為什麼」
Understand your core purpose. Knowing your "Why" is the foundation of effective leadership, driving every decision and action you take.
找到你的核心目標。了解你的「為什麼」是有效領導的基礎，驅動你做出的每一個決定和行動。
Step # 2: Shift from Manager to True Leader / 從管理者轉變為真正的領
Transition from simply managing tasks to inspiring and leading people. True leaders empower their teams and focus on long-term growth rather than short-term gains.
從簡單地管理任務轉變為激勵和領導他人。真正的領袖賦能團隊，並專注於長期成長，而非短期利益。
Step # 3: Set a Desired State and Vision / 設定理想狀態和願景
Clearly define the future you want to create. Setting a clear vision aligns your team and guides your collective efforts toward a common goal.
清晰地定義你想要創造的未來。設定明確的願景能統一團隊，並引導大家共同朝著目標努力。
Step # 4: Go Out of Your Way to Invite and Attract A+ Talent, and Walk Away from C Players / 竭盡全力邀請並吸引A+人才，並遠離C級人才
Focus on building a team of top performers. Attracting A+ talent elevates the entire organization, while distancing from C players ensures high standards.
專注於建立一支頂尖的團隊。吸引A+人才能提升整個組織，而遠離C級人才則能確保高標準的維持。
Step # 5: Create a Safe and Thriving Environment with "No Rules" / 創造一個「無規則」的安全且繁榮的環境
Foster a culture where innovation and creativity can flourish. A "No Rules" environment encourages autonomy and trust, leading to a thriving workplace.
營造一個讓創新和創意蓬勃發展的文化。「無規則」的環境鼓勵自主性和信任，從而帶來一個繁榮的工作場所。
Step # 6: Create Progress with Momentum / 以動能創造進展
Build and maintain momentum to keep your team moving forward. Progress is achieved by consistently driving action and celebrating small wins along the way.
建立並維持動能，讓你的團隊持續向前邁進。通過不斷推動行動並慶祝每一個小小的勝利來實現進展。
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Step 1: Find Your Why & Exercise / 找到你的「為什麼」及練習
What makes you do what you do and wake up 5am?
Who is Simon?
Simon Sinek has inspired countless leaders and individuals to become better leaders by first discovering their WHY. His approach emphasizes that understanding your core purpose is the key to effective leadership and enduring success.
Simon Sinek啟發了無數領袖和個人，教導他們如何透過首先找到自己的「為什麼」來成為更好的領袖。他的方法強調，了解你的核心目的是有效領導和持久成功的關鍵。
What is the "WHY" framework and concept?
The concept of WHY/HOW/WHAT is central to Simon Sinek’s groundbreaking TED talk, Start with Why: How Great Leaders Inspire Action, delivered on September 29, 2009 (https://youtu.be/u4ZoJKF_VuA?si=3ZsVuqPVpLWSP96l), which introduces the idea of the Golden Circle. As of August 2025, this talk has garnered over 11 million views. Simon emphasizes that consumers or followers don't merely buy or support what you do, but rather why you do it and how you do it differently.
「為什麼/如何/什麼」的概念是Simon Sinek在2009年9月29日發表的TED演講從為什麼開始：偉大領袖如何激勵行動中的核心思想（https://youtu.be/5oxIJNGYmgI?si=X_7H8Rl13u9xQppV），該演講介紹了「黃金圈」的理念。截至2025年8月，該演講已經獲得超過1100萬次觀看。Simon強調，消費者或追隨者並不僅僅購買或支持你所做的事情，而是支持你為什麼這麼做以及你如何與眾不同地去做。
A true example of WHY matters?
A powerful example Simon frequently cites is a conversation with Apple executives. Apple understands that while Microsoft may have the latest and potentially superior device at any given moment, Apple is committed to its WHY, playing what Simon describes as an "infinite game"—a game focused on long-term vision and values rather than short-term wins.
Simon經常舉的一個有力例子是與蘋果公司高層的一次對話。蘋果明白，儘管微軟可能在某一刻擁有最新且可能更優秀的設備，但蘋果致力於自己的「為什麼」，這正如Simon所說，參與的是一場「無限遊戲」——專注於長期願景和價值觀，而不是短期勝利。
How to find your WHY? (Please watch the video above)
Approach
In the first step of discovering your WHY, Simon recommends doing a "Friend Zone" exercise.
在尋找自己「為什麼」的第一步，Simon建議進行一個「友誼區」練習。
Steps
Step A:
This involves reaching out to close friends and asking them multiple times why they think you are friends. The goal is to uncover recurring themes that reveal your true motivations and the qualities that naturally draw people to you.
這需要你聯繫親密的朋友，並多次詢問他們為什麼認為你們是朋友。這個練習的目的是揭示反覆出現的主題，從而發現你的真正動機以及吸引人們接近你的特質。
Step B:
By the end of these conversations, you will likely identify key aspects of your personality that drive others to connect with you—insights that may surprise you but are crucial in understanding your WHY. These insights can then guide you in leading with purpose and authenticity.
在這些對話結束時，你可能會發現自己性格中的關鍵方面，這些方面驅使他人與你建立聯繫——這些洞見可能會讓你驚訝，但對於了解你的「為什麼」至關重要。這些洞見隨後可以引導你以目標和真誠來領導他人。
Step 2: Shift from Manager to True Leader / 從管理者轉變為真正的領
you are not in charge, but you need to sacrifice by taking all responsibility and not the credit by caring for the people in charge. Great leader are not responsible for the job, but the people who are responsible for the job such as customer service, sales.
A. The Big Idea: We all need to be leaders and not manager
Definition
Leadership is not defined by a job title; it’s about empowering those around us to grow by doing everything in our power to help our team and clients achieve their dreams, prioritizing their success over personal gain. True leadership begins with the principles of Servant Leadership.
領導力不僅僅是一個職稱；它是通過我們所能做到的一切來賦能我們周圍的人成長，幫助我們的團隊和客戶實現他們的夢想，將他們的成功置於個人利益之上。真正的領導力始於僕人式領導的原則。
How to acquire such skill
Leadership is a lifelong journey of continuous learning, where we must always be students of the craft. Courage is a defining characteristic of a great leader—the courage to rise above short-term challenges, the courage to believe in a greater vision, the courage to speak truth to power, and the courage to stand up for others when it matters most.
領導力是一段持續學習的終身旅程，我們必須始終成為這門藝術的學生。勇氣是一位偉大領袖的關鍵特質——勇於超越短期挑戰的勇氣，堅信更偉大願景的勇氣，對權力說出真相的勇氣，以及在最關鍵時刻為他人挺身而出的勇氣。
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